What is Digital Marketing and Why is it so Important

What is Digital Marketing and Why is it so Important

1.1 What is Digital Marketing?

In simple terms,

Digital marketing is the promotion of a product, service or brand using the Internet and digital platforms.

For example—

Advertising a product on Facebook

Promoting a service by making a video on YouTube

The ads that appear when you search on Google

Sending offers through email

All are part of digital marketing.

Earlier people used to read newspapers, now they read Facebook. Earlier people used to watch TV, now they watch YouTube. Earlier people used to go to the market and buy, now they order online. With this change, marketing has also changed—that is where digital marketing came from.

 ---

1.2 Traditional Marketing vs. Digital Marketing

Traditional marketing means—

Posters

Banner

TV advertisements

Radio advertisements

Magazine advertisements

The problem with all of these is—

The cost is very high

The results cannot be measured

You cannot target specific people

On the other hand, in digital marketing—

You can start working at a low cost

You can know how many people have seen the advertisement, how many have clicked—everything

You can target people according to specific age, area, and interests

You can work from home

This is why digital marketing is now the first choice of modern businesses.

---

1.3 Why is learning digital marketing the smartest decision now?

 Currently, all over the world, including Bangladesh—

Crillions of people are using the internet

Lakhs of taka are being transacted online every day

Thousands of companies are looking for employees online

Learning digital marketing means—

Opportunity to earn money sitting at home

Opportunity to work in foreign dollars

Opportunity to start your own business

Alternative career to a job

Especially for those who—

Do not have a job

Want to earn money while studying

Cannot go abroad

Want to work sitting at home

Digital marketing is a blessing.

---

1.4 What are the tasks in digital marketing?

Digital marketing is not a single task, it has many branches.  For example—

1. SEO (Search Engine Optimization)

2. Facebook & Social Media Marketing

3. YouTube Marketing

4. Email Marketing

5. Content Marketing

6. Affiliate Marketing

7. CPA Marketing

8. Graphic Design for Marketing

9. Paid Ads (Facebook, Google Ads)

10. Influencer Marketing

In the next chapters of this book, each topic will be discussed in detail in simple Bengali.

---

1.5 How to earn money with digital marketing?

By learning digital marketing, you can earn in various ways—

1. Earn by freelancing

Fiverr

Upwork

Freelancer

You can earn dollars by working on these marketplaces.

 2. Earn money by running your own page or business

Facebook page

YouTube channel

Online shop

3. Affiliate marketing

Earn commission by selling other people's products

4. Earn money by marketing local businesses

Shop

Restaurant

Coaching center

Real estate company

We will discuss all these ways in detail in the next chapter of the book.

---

1.6 The biggest fears of beginners and the real truth

The fears that beginners usually have—

Can I do it?

I'm not good at English

I don't have a computer

I have no experience

The real truth is—

It is possible to learn digital marketing with mobile

You can work even if your English is intermediate

You can start with zero experience

Thousands of people are successful today from absolutely nothing

You can too—you just need patience, a desire to learn, and regular practice.

 ---

1.7 Summary of this chapter

In this chapter, we learned—

What is digital marketing?

Why is it the most important skill now?

Why is it ahead of traditional marketing?

How to earn money with digital marketing?

Later, we will learn— 👉 The relationship between freelancing and digital marketing and how beginners can start freelancing.